Archive for the ‘Marketing’ Category

Do you have a tendency to base decisions in your life and business on what is happening in your external environment?

For example:

• You shop at more than one store for groceries because “they” (the other store) has a discount or bargain on a few items?
• You drive less because gas prices are (or were) up
• You don’t market as much because you keep hearing that things are tight, the stock market is down, or it’s the holiday season
• You spend hours on the computer planning a trip – whether business or pleasure – trying to get the very lowest price for your hotel and airfare (and then when you arrive find out it really IS “discount” – in quality too!)

If you find yourself doing any of these things, consider that it is because you have not yet adequately embraced the principle that “Nature is an inexhaustible storehouse of riches. The supply will never run short. Original substance is alive with creative energy and is constantly producing more forms.” (Wallace Wattles, The Science of Getting Rich).

Perhaps you are waiting to promote your services or launch a new program because of the economy, the holidays, or any external reason, there are at least four important reasons why this will actually be detrimental, not “wise.”

1. There are actually more opportunities, not less, for coaches and other entrepreneurs in the down economy.

First, while coaches can thrive in any economy, they have increased opportunities when there are more layoffs and downsizings than are typical. After all, with more people in transition, there are more people that need our services! Tailor your marketing and the benefits you emphasize to the current conditions – getting a job or building your business more quickly vs. slow expansion or bettering one’s financial situation through a promotion – and you will have people lining up to work with you.

2. By not promoting and pursuing expansion of your business now, you become part of the problem.

You have heard the axiom that “what you focus on expands.” That is also true in this arena. When you hold back (consciously or unconsciously) by printing black and white instead of color, using solely online promotion instead of adding offline or radio or television, or just wait for a “better” time…you contribute that vibration and energy to the whole. And people pick up on your reluctance, they become afraid, and they pull back…and on it goes.

My mentors and coaches (as well as I) are investing MORE in learning and in our businesses and marketing during this time than ever – and breaking records left and right. Time your product release or program promotion based on what your heart wants to do, what you are feeling guided to do, not on what is happening in the external environment. (One of my colleagues just launched a new magazine and when someone commented they couldn’t believe she would do this during a recession, she said, “I didn’t even think about it, it was just the time to do it!” And it is very successful.)

3. Because many of your competitors are contracting now, you have an unparalleled opportunity to step in and own more of the market.

Many of your colleagues are NOT reading this ezine, and they are giving in to the fear and contraction that their base instincts want them to hear – and that the media is feeding them. (“Television” is literally someone else telling you what your vision should be…don’t you want to choose that for yourself??)

Step beyond your comfort zone, announce something new, finish that product and get it out for springtime promotions. Remember the principle of Raymond Holliwell that “no desire is felt until the supply is ready to appear.” (Working with the Law) So if you feel the desire to share this program or product, people are ready to consume it. Move ahead, don’t hold back just when you’re finally ready to grow!

4. By pulling back, you are depriving the people that are looking for you, that are longing for your work, and really need it, of the opportunity to obtain what they need.

It was a huge shift for me to realize that when I give in to my own fears and cancel an event or hold off on finishing a book or workshop, I am actually keeping my “people” – the individuals that I am destined to serve and who long for what I offer – from receiving what they need! My job is to say yes to the desires and call within me; then it is up to God and the Universe to bring me together with those people that are looking for me. It becomes so much easier this way!

Will this feel uncomfortable? Certainly, at times it will. You may attract criticism, people thinking you’re just a little crazy…and even your own inner voices may join the chorus. As long as you are fulfilling your divine destiny and purpose through the work you do, offering “more life to all and less to none,” you can trust your inner guidance and follow it – in any economy.

You know how important your brand, target market and niche are to your success, right?  But it can be difficult to see your own ideal brand (which is often so obvious we overlook it) without outside help.

We are giving away one FREE Brand Makeover to a deserving business owner who is ready to get your business on purpose and on the track to profits this year!  Here’s what you need to do to win:

Between Jan. 27 and Jan. 31, submit a COMMENT below stating your:

• name
• phone
• email
• businses name
• web site address
• why you deserve a makeover

We will announce the winner on Mon. Feb. 1.  Good luck!

Dear Purposeful Entrepreneur,

Thanks to all of you who sent me get well wishes during my recent 2-week illness. I’m happy to report I’m back to 100 percent, especially since this week’s Fall Equinox, which seemed to balance me out even as the planet did so! (Maybe you felt it too?)

I’m getting so excited to see many of you in person soon, whether at our Coast to Coast Tour stops in Oregon and Florida next month (www.evolveevent.com/tour.html) or at EVOLVE in November. It’s such a privilege to connect face to face and hear the success stories – and the challenges too – that you face as you launch and build your purpose-based businesses. Meanwhile I’m enjoying the beginnings of fall in the Northwest as the leaves fall and blow in the street. Even letting go can be beautiful, can’t it?

Want My Secret, “Behind the Scenes” Roadmap to Conscious Cash Creation for YOUR Business, Including Templates, Plans And Checklists?

The secret to success is not what you DO, but who you ARE – and how well you leverage the power of your mind, spiritual principles and the laws of manifesting and magnetizing. I’ll reveal to you EXACTLY how I have created 6-figure success, not once but several times! And I’ll give you my templates, plans, and checklists for how to design and run a business that blends spirituality with business and wealth creation so you can prosper in ANY economy and quantum leap your business NOW!

It’s all part of the Coach’s Conscious Cash Creation Roadmap™ I’m giving you at EVOLVE!, my live event coming up this November. If you haven’t reserved your ticket yet I suggest you HURRY! Reason is, we’re now OVER *30% SOLD OUT* and we’re keeping this event intimate so you get the high-content step by step training, coaching and Q&A with me that you’ve been asking for. If you want to blend spirituality with business so you can live a joyful, abundant, soul-rich life, then you must be with people that can help you do just that!

Click here to get ALL the details, including the exact templates, plans and checklists I’m including, just for you.

 
Wishing you the life of your dreams,

 Marcia

Have you ever wondered how you could use the internet to reach more people, make more money and fulfill your life purpose?

The key is to combine proven business strategies with the spiritual laws of business – and you will create a business you LOVE that makes money too. Most people who are trading hours for dollars now will eventually get to burnout…find out how to transcend that model and create:

• Passive income streams
• Information products that other people PAY you to create
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Discover the principles you need to use NOW – including actual examples of how people just like you are applying them and thriving, even in this economy – in this complimentary NEW call.

Register now at http://www.purposefulentrepreneur.com/growpreview.html

Talk to you tonight!

Marcia