If you are spending too much time attracting and keeping clients, and working exclusively one-on-one with them once you have them, then I have good news for you!

There is a magical power in the universe called “leverage.”  It is often used in the financial world to mean “the use of a small initial investment, credit, or borrowed funds to gain a very high return in relation to one’s investment.”  In business, it is the idea of creating something once, and then using that one thing in multiple media, with multiple clients, or morphing it into larger offerings – to the same or a different audience – so that you minimize your development time while maximizing your return.

Even your business goals can shift once you implement this strategy: you think in terms of how much value you can provide through ONE program or product, instead of how many individual clients you can see or how many new products you can create in x period of time.  It is a very freeing idea – and is the key to virtually every successful coach, trainer, author, speaker and information entrepreneur’s success.

The beauty is, by using leverage with your current clients, you can increase your revenues without necessarily having to market more or attract more clients.  Knowing the 3 ways to increase your income are raising prices, selling more of what you already sell, or introducing something new, leverage lets you do all 3 of these at once!

Here is an example:  Coach x specializes in anger management coaching.  When someone visits her web site, they can opt in to get a speci’al report on the 3 Keys to Managing Anger in Everyday Life.  Next steps in her system might be a membership in her Anger Management Forum, purchasing a teleclass or information product on anger management, attending a coaching group, or even becoming certified to coach others in anger management.  All of these services use the same core content – and prospects and customers simply move through the offerings seamlessly according to her product design sequence (what we call the Purposeful Products Planner).

Want to learn more about how to incorporate leverage into your business, build your in’come and stabilize your client base?  Attend our Purposeful Branding Retreat May 1-2 – details are at www.purposefulbrandingretreat.com.

Comments are closed.