Model #4: Mastermind/Group Coaching Model

Increasingly, people want to connect face to face with others that have similar concerns and interests to theirs. And the Mastermind group is the perfect way to do this. You invite people who attend an event or teleclass preview of the program, have a start date and end date, and request applications for the number of positions you have open in the group (typically 10 to 15 people). The coaching can include one or more two-day retreats with you and the group as well as monthly phone calls and, if you wish, individual coaching of 1, 2 or 3 sessions each. (Price point for this is significantly higher than the typical one-on-one coaching model above.)

Model #5: Training/Certification Model

This has been my primary coaching delivery model with Career Coach Institute and my other coaching companies. People register for a paid teleseries, a live event, e-learning, or other means of obtaining knowledge toward becoming certified in a specific area (e.g., Certified Career Coach or Certified Purposeful Entrepreneur Coach). Either as an add-on or as part of the program, depending on your price point, you offer coaching with you directly or with another coach you have personally trained.

Model #6: Product-Based Coaching Model

The final model is one where your first sale to a customer – and the way they primarily find out about you – is a book, an info product (workbook and audios or DVD and workbook), etc. You then offer up to three levels of coaching that help people implement the content of your product – so they already have some familiarity with your content and welcome the opportunity to have implementation support.

Want to learn which business model is best for your Brand Personality™? Join Marcia for her brand new Purposeful Branding, Marketing and Info Product Creation Mentoring Program 2009 – starting with our kick-off retreat May 1-2! For full details and to reserve your space, just visit www.purposefulbranding.com.

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