Did you know there are at least 6 very different business models through which coaching is offered? In every case, when someone asks you what you do, coaching is not really the answer…but rather you will tell them the problem you solve. But you can use any of the models summarized below to deliver your services.

What is most important is that everything you do fits within your business model, sends prospects through your business model, and helps them move from a lower level of investment and services into the next higher level of investment and services. Most people, by contrast, do a teleclass here, a blog post there, an article next, and there is no clear relationship between them – nor do they tap into the power of leverage so that you are providing increasing value to the same customers, rather than always seeking out new customers.

Model #1: One-on-One Coaching Model

This is the model that most coaches have been taught: marketing to fill your practice with individual clients with whom you talk/work once a week, 3 or 4 weeks per month. You determine the number of clients you will serve based on how much time you want to be working each month.

Model #2: Coaching Gym

Either used as a standalone or in combination with some of the other models below, this is a model similar to a health club, believe it or not! You set coaching hours each week – e.g., 2-5 pm Eastern each Thursday. And your clients pay a monthly fee in order to get the call-in information and access you during those hours. If they call, great; if they don’t, they don’t – but they still pay. Some people are beginning to return calls if not everyone gets through, just to be sure all of them get their promised access.

Model #3: Membership Model

In this model, you create an online community for your target audience, with a membership platform, and invite them to become a member (at one or more levels) for a monthly fee. They can access downloadable pdf’s and audio mp3′s, perhaps a monthly group call with you, and whatever other benefits you wish to offer. This becomes a group of clients to whom you can provide special pricing for your higher-end programs.

Come back tomorrow for part 2 of this series…models 4-6 from which you can choose! 

And if you want to learn more, join us for Purposeful Branding, Marketing and Info Product Creation, launching May 1 – full details at www.purposefulbranding.com

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