As promised, here are reasons 4-6 to seek out live learning opportunities:

4. To prove that you can leave your business and not have it fall apart! If you can’t leave your business for 2, 3, or 4 days without being on your cell phone at every break and the internet until midnight, you need a new business model! Successful coaches have systems and staff in place that do client care, administration, bookkeeping, marketing, web site update, blog posting and more.

So if you feel like you can’t leave…just that knowledge is a good reason to seek out a seminar or workshop on creating more freedom in your business! Not being able to leave for continuing education probably also means you can’t leave for vacation or to exhibit or speak at a trade show…so you’re in the trap of owning a job, not a business…and something must change.

5. To update and improve your knowledge and skills – and increase your income. Of course, one of the big reasons to pay big bucks for learning is to bring your expertise up to date. There are few fields today that don’t change quickly…and coaching and career development (not to mention marketing and business building, also areas you need to know) are some of the quickest changing there are!

Likely you know that the more specialized your knowledge is, the higher fees you can charge – for products AND for services. So as you add to your knowledge base, and create your own success stories with what you learn, you will be able to raise your fees, create more high-end products, and increase your income indefinitely!

Yes, it costs to travel to a venue, stay in a hotel, pay the workshop fee, etc. But if you think like a business person, you’ll be analyzing ROI (return on investment) – how much will the ideas and principles you learn yield to you in long-term, lifetime income? It’s not always easy to quantify, but I can share that I am teaching and modeling principles now that I have ONLY learned through ongoing continuing education…not through my advanced degrees or just through reading books.

6. To visit new places – on Uncle Sam – and sample the new lifestyle you are creating. Finally, as a savvy career coach you should be taking full advantage of every legal tax benefit of being self-employed that you can…so why not choose the events that teach what you want to learn AND are held in places you’d love to visit! In most cases, both your workshop fee and your travel will be tax deductible…so you can learn in the Caribbean or Arizona in the winter, the Northwest in the summer, and even see what it would be like to live there…or own a second home there. Inevitably this is what my husband and I do when we visit a new place, whether on business or for pleasure.

In short, my goal with this article is to challenge your thinking…and to expand your paradigm about learning. “What was old is new” is a phenomenon now…print newsletters are coming back (watch for mine later this year!), live learning and Mastermind groups are back…and all of these simply augment the virtual learning and marketing methods to connect you with the people that you wish to serve.

Don’t miss out on the chance to tie YOUR brand to your purpose…and finally LEVERAGE your brand into products, high-end programs and more!  Join me this Wed. April 1 for our information call, “Success Secrets of THRIVING Purposeful Entrepreneurs.”  Reserve your space here: www.purposefulentrepreneur.com/pbpreview.html

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