As a homeowner, no doubt you consider your home an investment, right? And (despite the recent downturn in the cycle), you expect it to appreciate in value over time. So you are willing to invest in upgrading it, beautifying it, landscaping, new roof, etc. because it is an investment.

What about your business? Do you have a similar attitude about it?

Too many entrepreneurs take a “bargain hunting” approach to their business. They try to learn all the critical strategies they need to know through fr_ee teleseminars alone, reading a handbook, or copying what someone else has done. And if this is you, you will continue to struggle in your business!

One of my clients has experienced a HUGE breakthrough recently, and has her practice booked out several weeks after struggling in the past. When I asked her what made the difference, she said, “I stopped bargain hunting and started quality hunting. I became willing to pay for what I wanted instead of getting ‘a deal.’”

In The Millionaire Maker, Loral Langemeier describes this as the difference between the “lifestyle cycle” – in which as money comes in you pay expenses and incur liabilities, and never get ahead – and the “wealth cycle,” in which you apply your income to create assets – which will generate cash flow and create wealth.

Throughout my business life, I have invested in mentoring programs, live workshops, and the legal, financial and business advice I needed to learn quickly instead of slowly – and to experience quantum leaps on a regular basis.

If you are not getting the results you want in your business, it may because you are continuing to look for a bargain on the advice you need – instead of identifying the person, program or event that has the content and quality you know will serve you – and taking a leap of faith to make the investment.

As Price Pritchett says in You2, “Quantum leaps are merely the process of using yourself and your world differently, thus allowing other possibilities that exist to actually materialize. Your willingness to make a quantum leap is the enabler.”

Which will you choose?

Copyright © 2010 Marcia Bench; All Rights Reserved

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