By Marcia Bench, MCCC

I have always loved to learn…haven’t you? Whether I was perfecting my piano skills as a child, discovering personal growth programs as a young adult, or learning – and constantly updating – my expertise as a trainer, thought leader and career coach now, there’s no substitute for the “high” I get from learning something new!

But something has changed in the past few years: my goals have gotten higher – and so has my investment in learning!

I took a deep breath and committed to a 2-week educational cruise to Hawaii and back in January 2007, a high-level book marketing workshop in March, and a $2000 self-study kit from a leading marketing expert – all within the first quarter of 2007! And I’ve continued to invest in myself…close to 6 figures each year – and it pays off every month as my results improve!

Why? Because I need to stay ahead of my clients and students – but also, because I want to be the best coach, leader, writer, marketer and speaker that I can…and there’s nothing like live learning to help.

Here are 3 of my top 6 reasons I recommend that you seek out live events to enhance YOUR learning and develop yourself professionally too (watch the blog on Monday for the next 3 reasons):

1. To stimulate new ideas. Sure, the speakers say things that are insightful — “aha’s” in how they do things. But raw creativity somehow emerges — and breakthroughs happen — when you leave your day-to-day environment. I can’t explain it…but something happens once I leave the office and get in the limo or other airport transportation…fly to the event, and set my mind free to create and absorb. The speaker will be speaking, but another track will be going in my mind that is free-flowing – and it’s those ideas that I often bring back and put into action. I believe they wouldn’t have happened unless I was in the live learning environment!

2. To immerse yourself in the content. For the past 8-plus years, I have taught virtually 90 percent of the time. And it was a huge relief after being a “road warrior” and speaking only live prior to that. (Don’t worry, I’ll continue to do teleseminars too!) But in the live learning environment, you are completely enveloped, surrounded, and immersed in the subject matter you came to learn…it’s a multi-dimensional experience and – if you have a process to capture your insights and follow through on them – can be an absolutely pivotal event.

3. To make critical in-person, high-level contacts for your business. If there is someone whose work, business or life you admire, get face-to-face with them! By having the full experience of the person – on and off the stage – you will get even more value from what you have read, heard, or seen of them prior to the live learning. Those who present or sponsor live events are “gurus” in their area…and getting to learn from them in person – and hopefully also getting your photo taken with them to use in your marketing! – is an invaluable opportunity.

I’m still so glad that I went to see Thomas Leonard speak at one of the early Coachville conferences – even though I was going through chemotherapy and very weak at the time – because he died an untimely death later that year. I would have missed out on the opportunity altogether if I hadn’t made the effort to go to Las Vegas to see him!

Not only do you get to meet the speakers, but you also get to meet prospective strategic partners, customers, and vendors/resources for your business by attending these events. You can search on Google or make a referral-based phone call, but there’s nothing that parallels the energy of a live connection with someone that could turn into a mutually beneficial business partner for you. You might even make some on-the-spot sales of your products, programs or services!

Stay tuned Monday for the last 3 reasons…but meanwhile, why not check out the information call – including special guests! – for MY next live event!  The call is entitled  Success Secrets of THRIVING Purposeful Entrepreneurs, — and it will be held Wednesday, April 1, 2009 at 8 pm Eastern. 

See my new VIDEO and reserve your space here: http://www.purposefulentrepreneur.com/pbpreview.html

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