Danger #3: Going for the quick sale instead of building a long-term relationship.

If you have been concerned about sluggish sales or decreasing market share, you may have fallen into the trap of just getting more people to buy – and lost your true sense of self and building a tribe or community around your passionate, purposeful message. Don’t fall into that trap!

Remember, each person who enters your business pipeline has a tremendous potential value to you – first, as someone who can benefit from your message (and create a great success story or testimonial), and second, the lifetime value of all of the purchases they make from you – coupled with those they refer to you and their purchases over their lifetime. That next call you take could be worth hundreds of thousands of dollars. Does that change how you interact with them?

With this perspective, it is critical that you turn your core expertise into a repeatable, reliable Signature System that you can present easily and effortlessly – and with which you can get consistent results. That system can then be delivered in a wide range of products, programs and services – from books to individual coaching to year-long group mentoring programs – that will keep your customers engaged and the relationship deepening.

What this means for you is that you have less turnover in your business/clientele – you have to do less marketing outreach – and you have more freedom to work the hours you want, making more money in doing so, and having more fun too!

Question to ask yourself: Have I been shortsighted in my marketing and sales conversations with prospective clients? If so, how can I leverage my services to build long-term client relationships?

If you want to explore your entrepreneurial journey more – and get my formula for moving your business to the next level, click here!

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