In the previous installments of our series, we have addressed the key factors for a brand new business. Now we continue into the expanding business with the elements of Synergy and Systems.

9. Synergy: Dialoguing with Your Tribe, Meeting their Changing Needs

Everything you do through your business is actually an interactive dialog with your prospects and customers. If their response exceeds your expectations, you are “in sync” (synergistic) with them; if not, then the place to look is not at them but within yourself. Even your interaction with your business as you perform the duties and tasks required are synergistic, and, if you are open to it, are a path of personal growth and evolution. It helps you grow as you take steps to expand it! As a business grows, it is increasingly important to have regular direct interaction with customers to anticipate their changing needs – and use that information to be of maximum service in developing future offerings.

This factor answers the question, “Whom do we serve and what do they tell us?” for the established business.

10. Systems: Freeing Energy, Setting the Stage for Growth

Systems, policies, procedure manuals, and software all play a critical role in a growing enterprise. Without them, energy is wasted trying to find lost items, doing things multiple times (or by multiple people), and feeling like you are “chasing your tail”. This factor measures the extent to which you have implemented systems so that the energy of your purpose can express freely within the business. Your growth depends on it! Here we identify ways to regularly and seamlessly streamline and systematize, so it does not become a burden.

This factor answers the question, “How do we organize what we do – now?” for the established business.

Evaluate all 12 factors of Purposeful Entrepreneurship in YOUR business with our Purposeful Entrepreneur Compass today.

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