Do you have a tendency to base decisions in your life and business on what is happening in your external environment?

For example:

• You shop at more than one store for groceries because “they” (the other store) has a discount or bargain on a few items?
• You drive less because gas prices are (or were) up
• You don’t market as much because you keep hearing that things are tight, the stock market is down, or it’s the holiday season
• You spend hours on the computer planning a trip – whether business or pleasure – trying to get the very lowest price for your hotel and airfare (and then when you arrive find out it really IS “discount” – in quality too!)

If you find yourself doing any of these things, consider that it is because you have not yet adequately embraced the principle that “Nature is an inexhaustible storehouse of riches. The supply will never run short. Original substance is alive with creative energy and is constantly producing more forms.” (Wallace Wattles, The Science of Getting Rich).

Perhaps you are waiting to promote your services or launch a new program because of the economy, the holidays, or any external reason, there are at least four important reasons why this will actually be detrimental, not “wise.”

1. There are actually more opportunities, not less, for coaches and other entrepreneurs in the down economy.

First, while coaches can thrive in any economy, they have increased opportunities when there are more layoffs and downsizings than are typical. After all, with more people in transition, there are more people that need our services! Tailor your marketing and the benefits you emphasize to the current conditions – getting a job or building your business more quickly vs. slow expansion or bettering one’s financial situation through a promotion – and you will have people lining up to work with you.

2. By not promoting and pursuing expansion of your business now, you become part of the problem.

You have heard the axiom that “what you focus on expands.” That is also true in this arena. When you hold back (consciously or unconsciously) by printing black and white instead of color, using solely online promotion instead of adding offline or radio or television, or just wait for a “better” time…you contribute that vibration and energy to the whole. And people pick up on your reluctance, they become afraid, and they pull back…and on it goes.

My mentors and coaches (as well as I) are investing MORE in learning and in our businesses and marketing during this time than ever – and breaking records left and right. Time your product release or program promotion based on what your heart wants to do, what you are feeling guided to do, not on what is happening in the external environment. (One of my colleagues just launched a new magazine and when someone commented they couldn’t believe she would do this during a recession, she said, “I didn’t even think about it, it was just the time to do it!” And it is very successful.)

3. Because many of your competitors are contracting now, you have an unparalleled opportunity to step in and own more of the market.

Many of your colleagues are NOT reading this ezine, and they are giving in to the fear and contraction that their base instincts want them to hear – and that the media is feeding them. (“Television” is literally someone else telling you what your vision should be…don’t you want to choose that for yourself??)

Step beyond your comfort zone, announce something new, finish that product and get it out for springtime promotions. Remember the principle of Raymond Holliwell that “no desire is felt until the supply is ready to appear.” (Working with the Law) So if you feel the desire to share this program or product, people are ready to consume it. Move ahead, don’t hold back just when you’re finally ready to grow!

4. By pulling back, you are depriving the people that are looking for you, that are longing for your work, and really need it, of the opportunity to obtain what they need.

It was a huge shift for me to realize that when I give in to my own fears and cancel an event or hold off on finishing a book or workshop, I am actually keeping my “people” – the individuals that I am destined to serve and who long for what I offer – from receiving what they need! My job is to say yes to the desires and call within me; then it is up to God and the Universe to bring me together with those people that are looking for me. It becomes so much easier this way!

Will this feel uncomfortable? Certainly, at times it will. You may attract criticism, people thinking you’re just a little crazy…and even your own inner voices may join the chorus. As long as you are fulfilling your divine destiny and purpose through the work you do, offering “more life to all and less to none,” you can trust your inner guidance and follow it – in any economy.

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