In our series thus far, we have explored Purpose, Passion, People and Presentation – all important to build your foundation. But if they don’t lead to Profits – our 5th factor – and connect through Promotion – then what you have is a hobby, not a business!

Both of these factors deal with attraction: drawing to you the people and resources that form the “meat on the bones” for your Purposeful Business.

5. Profits: Attracting Money

The Purposeful Entrepreneur’s beliefs about money are often challenged in this factor. Old programming that “you can’t be spiritual and be rich”, as well as what amount of money is acceptable to charge and to make, must be revisited for the business to prosper. If revenues are lacking, or if money is not managed well, this factor will score low. More people become wealthy through self-employment than nearly any other avenue…but it is always a path of discovery, facing and overcoming old beliefs, and upleveling one’s awareness and consciousness when it comes to money – not to mention learning the tax benefits and wise money management strategies to be used in running a business.

This factor answers the question, “How do we manage our resources (especially money)?” for the new business.

6. Promotion: Attracting Your Tribe

A business is only viable when its message reaches its market…and promotion is about all the ways you do that in your business. Whether it is online or offline, working with energy, magnetizing, and Law of Attraction or marketing techniques like email broadcasts, speaking or article writing, all of those components comprise the essence of the Promotion factor. How clearly you communicate, the overall vibration you send to your prospects and customers, and how effectively you draw your ideal customer or clients to you – including your sales process – all are measured here.

This factor answers the question, “How do we communicate what we do?” for the new business.

Watch for more of this dynamic series next week!

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